
RADIO
SAMSUNG GALAXY S5 | SOUND & SHOT
SAMSUNG GALAXY S5 | SOUND & SHOT
CANNES LIONS 2014
SHORTLISTED FOR USE OF RADIO AS A MEDIUM, PRODUCTS AND SERVICES, AND BEST SCRIPTWRITING



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SAMSUNG
SOUND AND SHOT:
HUSBAND
HUSBAND
MNEMONIC: Samsung
FVO:
I am a photo of your husband at his cousin’s wedding.
A thin blond woman sits next to him whom you’ve never seen before.
She’s wearing a gold dress and she’s much younger than you are.
While everyone else is smiling at the camera,
she’s smiling at your husband,
probably laughing at one of his lame jokes.
He looks happy.
You haven’t seen him smile like that in a while.
You try to please him, but you’re just not interesting anymore.
There’s nothing left to talk about.
He’s changed…but you’ve changed too.
You’ve lost your spark, your love for life.
You’ve grown cold and distant.
No wonder you’re losing him.
But wait a second, why did he send me to you in the first place?
Some photos should not speak for themselves.
Record a message with your photo using Sound & Shot from Samsung.



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SAMSUNG
SOUND AND SHOT:
DAUGHTER
DAUGHTER
MNEMONIC: Samsung
MVO:
I am a photo of your daughter who has taken a 'selfie' in her dorm room.
A girl with a shaved head poses beside her, sticking out her pierced tongue.
Your daughter's dyed her hair black and cut it short.
She looks so different now.
What possessed her to do this?
She's so impressionable, just like you were.
You think back to your University days...how experimental you were.
You shouldn't have let her study abroad.
How did you let her talk you into this?
You overcompensate out of guilt.
You were always busy, always at work.
You were never there.
And now she's gone.
But wait a second, why did she send me to you in the first place?
Some photos should not speak for themselves.
Record a message with your photo using Sound & Shot from Samsung.
BAYER | RENI ANTACID TABLETS


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RENI ANTACID TABLETS:
OMELET
SOLILOQUY OF OMELET
MVO:
To be, or not to be - that is the question:
Whether 'tis nobler to suffer a gaseous misfortune
or fight against a troubled gut.
For I am but an Omelet trying to escape
the bowels of this godforsaken man.
I dwell in the darkness,
trapped inside this putrid stomach.
The acid burns my flesh.
I dream of excretion.
But that the dream of something after death,
No traveller of the intestine returns.
Ay, there's the rub.
Be all my sins remembered.
ANCR:
DIGEST YOUR FOOD WITHOUT ANY DRAMA
Take Rennie antacid tablets.
SFX: Toilet flushing


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RENI ANTACID TABLETS:
MACBEEF
SOLILOQUY OF MACBEEF
MVO:
Is this a stomach which I see before me?
I will wreak havoc inside of thee. For I am Macbeef!
Thou marshall’st me the way I was going,
Into the gut of grave despair.
The acid burns mine macaroni and beefy body.
Come, devour me!
Dissolve me into sweet nothingness!
Mine eyes are made the fools! Oh fatal vision.
How might I find the path to expulsion?
Take the present horror from my life
And let me die.
ANCR:
DIGEST YOUR FOOD WITHOUT ANY DRAMA
Take Rennie antacid tablets.
SFX: Toilet flushing
SAMSUNG | GALAXY NOTE 5 QUICK LAUNCH CAMERA


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GALAXY NOTE5 QUICK LAUNCH CAMER:
FOG
FOG
MVO:
The fog was so dense, you could hardly see the edge of the cliff.
Cold vapor filled your lungs as you inhaled...
You've never felt so alone.
That's when it happened...
The split-second that changed your life.
It's the reason for the white streak in your hair...
The reason you stammer like a mad man.
You can never tell them what you saw.
They won't believe you.
They'll think you're a liar.
Or insane.
Too bad you missed it.
It was right there...
Right in front of you.
If only you had proof...
If only you weren't so slow...
If only you had the Galaxy Note5 with Quick Launch camera.


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GALAXY NOTE5 QUICK LAUNCH CAMER:
RAIN
RAIN
FVO:
The rain was coming down so hard, it stung your eyes.
You were hiding behind the bush, trying desperately not to breathe.
And then you saw them…
It happened so fast. In a flash, it changed your entire life.
And his.
Now you can’t look anyone in the eye…
You’ve got that burning lump in your throat…
And every night it gnaws away at your sanity.
And guess what?
You’ll have to live with this forever.
You’ll have to carry it to the grave.
Cause who are you gonna tell?
No one will believe you. You have nothing to show. Nothing.
If only you had proof…
If only you were faster…
If only you had the Samsung Galaxy Note5 with Quick Launch camera.
LITTLE MICO | PEACE AND QUIET

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LITTLE MICO:
NEW FATHER
FATHER
SFX: Baby crying loudly throughout
MVO:
Shhhhh shhhh...
What’s wrong?
Why are you crying?
I just changed you.
Are you hungry?
Your mother would know what to do.
I can’t do anything right.
Not anymore anyway.
Before I was the boss.
I had everything going for me.
Everyone looked up to me.
I was the alpha.
(Inhales)
I’ve lost my edge.
I never see the guys!
Never see anyone!
Never leave the house!
There’s always something!
Always!
She needs me!
Work needs me!
Baby needs me!
(Deep breathing)
What can I do?
Maybe he misses his mom.
I’ll call her.
Where’s my phone?
Where’s it?
Dammit!
Can't find anything in this dump!
Uurrrrgh!
I put it right here!
IT WAS RIGHT HERE!
SFX: Crying stops
Peace and quiet for your peace of mind.
Little Mico Pacifiers.

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LITTLE MICO:
NEW MOTHER
MOTHER
SFX: Baby crying loudly throughout
FVO:
Shhhhh shhhh...
What’s wrong?
Don’t cry.
Everything will be okay.
Daddy will be home soon.
Hopefully...
He’s always working late
Probably to avoid the crying,
While I’m stuck home...
Dealing with diapers...
feeding...
screaming!
He doesn’t understand.
I gave up everything!
I was someone.
Now I’m no one.
Don’t even recognize my own face!
God, I’m starting to look like mum!
She’s a piece of work.
Hasn’t even met her own grandchild!
Only thing she’s ever given me...
Is this tacky mirror!
What is that?
Is that a spot?
I just cleaned!
I’M CONSTANTLY CLEANING!
It never ends!
IT NEVER ENDS!
It’s one thing after another!
No one helps!
No one notices!
No one cares!
SFX: Crying stops
Peace and quiet for your peace of mind.
Little Mico Pacifiers