For the first time in the region, and only second anywhere in the world, the du Dancing Screens at GITEX 2013 became the most talked about feature of the largest IT and innovation exhibition in the Middle East. The Dancing Screens were designed, built and installed by Cheil Dubai.

​

Working closely with the du team and Cheil's technical experts, my role was to come up with video content inspired by Sheikh Mohammed's vision for a Mobile Government that would work seamlessly across all dancing screens. Sheikh Mohammed began his tour of GITEX at the du stand and was impressed with our creative interpretation of his innovative Mobile Government initiative.